Marxist Critique of Desiree’s Baby Essay

The Antebellum south, or merely the word plantation, conjures images of white, columned manses shaded by ancient oaks bowed beneath the weight of Spanish moss and centuries. Somehow these monuments of Greek revivalist architecture sparkle in their ivory-coated siding, even while the trunks of their aged arboreal neighbors hide under layer upon soggy layer of dense, green lichen. The white house is a reflection of the inhabitants, its cleanliness in the damp, soiled environment standing as a stark reminder of the hegemony governing the lives of those living not in the house, but hidden nearby. L’Abri, the plantation home of the Aubigny family in Chopin’s Desirà ©e’s Baby, is yellow and has a foreboding black roof made more sinister by the gloomy shadows cast by its requisite antiquated greenery. L’Abri is not unlike any other antebellum mansion of the pre-Civil War era; it represents its inhabitants. The mansion is excellently presented as an example of how little authority color truly wields without an underlying power structure to give it substance. While race figures prominently in Desirà ©e’s Baby, the story is an exemplary specimen for the application of Marxist criticism. Marxist criticism is the recognition of â€Å"inequalities in power between characters† (Gardner 146). It purposes to â€Å"expose the inequalities that underlie all societies† (Gardner 146). These inequalities can have multiple sources, though often the main source is race. But is race a biological reality? Miles posits that races are imagined, in that they â€Å"have no real biological foundation† (26). Miles further observes that differentiations between groups are â€Å"simultaneously inclusive and exclusive† (27) as the characteristics describing one group stand in contrast to another group. The destructive nature of racial categorization is in the claims that biolo gical types determine â€Å"the endowment and behavior of individuals† (Miles 28) depending on their race, and that conflict between them is the â€Å"consequence of their biological constitution† (Miles 28). Furthermore, race can be used to argue that there exists a natural hierarchy that determines positions of inferiority, and by extension, superiority (Miles 28). These assertions give credence to the ownership of slaves and the race-based denial of rights, and are foundational to the idea that the mixing of races is unnatural and even destructive. But race mixing is not mixing if race does not exist as a biological category. While science can find ways to assign race, those categories are blurred as races blend and eventually they will disappear. As a danger to the idea of race, blending is anathema to the superior category. Plantation life was a microcosmic picture of the idea of a need for segregation, wherein each category was given â€Å"its own territory within which its distinctive capacity for ‘civilization’ can be realized† (Miles 30). But Chopin gives an excellent (and perhaps accurate) portrayal of the lack of any real biological basis for what constituted race in Antebellum Louisiana. Chopin describes Armand as dark (402), and Desirà ©e points out to Armand that she is fair-skinned and whiter than he is (403). The baby is â€Å"their child† (Chopin 403) when Armand reveals the ‘truth’ to Desirà ©e, but is Desirà ©e’s child alone only four paragraphs later as she decides to leave (Chopin 404), notwithstanding the actual biological basis upon which the child’s parentage is based. Desirà ©e walks away with the â€Å"golden gleam† (Chopin 404) of the sunlight in her brown hair, taking nothing with her, as befitting her new-found but false identity. She does not take the beaten path, but instead walks through the newly-harvested October fields (Chopin 404), again behaving in a way that befits the new category with which she now identifies. Desirà ©e’s biology belies the reality that she now accepts as â€Å"the stubble bruised her tender feet† (Chopin 404), and she does not know to walk where the branches will not shred her delicate clothing. If Desirà ©e were actually black in the Antebellum south, she would know these things from early childhood. Desirà ©e disappears â€Å"among the reeds and willows that grew thick along the bank of the deep sluggish bayou; and she did not come back again† (404). Desirà ©e’s disappearance is not only her physical departure from L’Abri; it is the disappearance of the white woman that was Desirà ©e. And none of these circumstances is decided by biology, but by what Marxists refer to as a â€Å"struggle for power between different social classes† (Gardner 145). Chopin is delivering a message that power transcends race. What sets Desirà ©e apart in terms of her subjugation by Armand? It is not race, but the lack thereof. Desirà ©e is unable to hide anything about herself because her origins are unknown (Chopin 401). She is a willing captive to Armand as a result of her love and her marriage, but she is not an unwilling captive to race; she is an unwilling captive to her otherness. She does not have doubts about her race, but must live with the reality that â€Å"Armand has told me I am not white† (Chopin 404). Because her origins are unknown and she does not have a name, she must acquiesce to the whims of Armand, who had at first decided to be unconcerned about â€Å"the girl’s obscure origins† (Chopin 401). Armand is the power here. He makes all of the decisions regarding the lives of those within his circle of power, and he does so because he is allowed to do so. Madam Valmondà © has even decided to be unconcerned about Armand’s questionable origins. It is interesting that Desirà ©e’s mother perceives evidence of the baby’s blackness (Chopin 402), but does not explore the possibility that Armand’s blood is the cause. Madam Valmondà © is part of the power structure and victimizes her own daughter, whom she claims to love deeply and sees as a gift from â€Å"a beneficent Providence to be the child of her affection, seeing as she was without child of the flesh† (Chopin 401). Had Desirà ©e been a child of the flesh of Madam Valmondà ©, she would have been accepted, and Madam Valmondà © could have exercised her superiority over Armand and the unanswered questions of his origins. It is remarkable that no one questions Armand’s pedigree even though his mother lived and died in France (Chopin 401). Armand’s mother is perhaps one of the more interesting subjects of Marxist study in the story. One cannot help but wonder why Chopin portrays Monsieur Aubigny as â€Å"easy-going and indulgentâ⠂¬  (Chopin 403). He is a slave owner who married a woman of a different race overseas and asserted his white superiority over her, which is evident in her letter at the end of the story (Chopin 405). She credits God with having given her the ability to hide the reality of her inferiority from her son (Chopin 405). She is lost in the shame of her otherness. She has been so fully convinced by her perceived superiors of her inferiority that she sees the ability to hide her true nature as a gift from her creator. To Monsieur Aubigny’s hidden wife, this is as much a gift as Madam Valmondà ©Ã¢â‚¬â„¢s child of affection. One must question why Aubigny moved to France to marry this woman. And what was the arrangement that allowed her to stay hidden? Did she commit suicide? Is the letter that Armand is reading a final word from her before taking her own life? Note that this was only â€Å"part of an old letter† (Chopin 405), which leaves the true nature of her death unknown. This is power beyond ownership of chattels or social superiority; this power is God-like. Aubigny has happy slaves and is an indulgent tyrant, but to what dark magic has he subjected his French wife? Even if she is dying from something natural at the writing of the letter, it is remarkable that she perceives such powerlessness in herself. Armand is not as devoted as his mother to God. He finds that God has â€Å"dealt cruelly and unjustly with him† (Chopin 404) when he discovers that all is not as it seemed. Armand has a beautiful wife who â€Å"loved him desperately† (Chopin 402) and â€Å"asked no greater blessing of God† (Chopin 402) when he smiled. He has inherited a plantation and slaves to work it. He is rich and possesses the legacy of a good name. Yet in unmitigated spite of all that he has been given, Armand finds God unjust. His world has been suddenly and completely turned on its head because he has reason to believe that his child has inherited inferiority, never guessing that he himself is the source in more ways than one. Armand is a name similar to Adam, and Chopin seems to model him in part after the biblical first man. With the expulsion of Desirà ©e, L’Abri is reminiscent of the biblical garden east of Eden, with the exception that Armand remains. The Mosaic account of the creation of man includes a guideline for marriage, with the command that â€Å"they shall become one flesh† (NASB, Genesis 2.24). A married couple in this sense should be regarded in the same manner as a child and parent – inseparable by nature, regardless of wounds or emotions. This is a picture that does not give place to the other as each partner is regarded equally. It should be noted here that the name Desirà ©e is a French articulation of desire, and it was Adam’s desire that inspired God to give him a mate (NASB, Genesis 2.20). But Adam failed to regard his wife as equal to himself, standing by as she was tempted and choosing not to intervene (NASB, Genesis 3.6). In witnessing her deception and choosing not to intervene, Adam has made Eve the other. He has separated himself from her. Armand allegorically models the actions of Adam, but he gives himself the God-like power to expel his Eve from the garden, while choosing to ignore his own nature. Adam was Armand’s example in choosing to act in spite of all that he had been given, and in Adam’s attempt to fool God into believing that he had been blameless (NASB, Genesis 3.11), he set up a struggle for power. Armand falls easily into this struggle. It is not a stretch to believe that he has doubts about his own race. Exiling Desirà ©e is a tactic that Armand uses to maintain his hegemony. He does not have a foundation of support apart from the societal acceptance of slavery and white superiority. Desirà ©e and Madam Valmondà © are victimized by the very system that they tacitly support. They support it both by their participation as landowners and probable slave-holders and by their acceptance of it even when it forces them to accept inferiority. The superstructure of power in their society is so strong that it can be enforced with nothing more than words, even when those words have no basis in biological fact. It is not the taint of the wrong skin color that makes Desirà ©e a tragic figure; it is her support of a tainted system from which she benefitted until it turned on her. Skin color is a biological reality, but it has been manipulated in support of hegemony. The Antebellum south stood as a physical representation of the realities of race. Large, sparkling, white houses stood proudly fronting the large plantation estates of the white owners therein, while the dark-skinned slaves abode in small, mean cottages hidden in the rear. Kate Chopin depicts a plantation mansion in her short story Desirà ©e’s Baby with a paint color that is darker than the standard, modeling the color of the inhabitants. Nonetheless, the Aubigny family is powerful, benefitting from a superstructure that assigns power by the perception, rather than the reality, of skin color. While race is an important feature of the story, Chopin has written a work that is perfect for a Marxist critique. Works Cited Chopin, Kate. â€Å"Desirà ©e’s Baby.† Anthology of the American Short Story. Ed. James Nagel. Boston, New York: Houghton Mifflin, 2008. 121-135. Print. ISBN: 978-0-618-73220-3 Gardner, James. Writing about Literature: A Portable Guide. Boston: Bedford/St. Martin’s, 2009. Print. ISBN: 978-0-312-60757-9 Miles, Robert. â€Å"Recent Marxist Theories of Nationalism and the Issue of Racism.† The British Journal of Sociology 38.1 (1987): 24-43. Web. 9 Jun. 2012. New American Standard Bible. Trans. The Lockman Foundation. New York: Oxford UP, 1971. Print.

A Perfect Couple - What remains for Amy

The play A Perfect Couple by Brooke Berman focuses on themes of friendship, love, and betrayal among friends Amy, Isaac, and Emma. The title itself is an ironic representation of the plot where the relationship comes crashing down because of a secret that should or should not have been divulged. Amy, (Dana Eskelson) and Isaac (James Waterston) are engaged to be married after a long and rather rocky relationship as the couple dated precariously that lasted for fifteen years until decided to tie the knot. They decided to have an informal gathering at Isaac’s inherited house, just to talk about redefining their lives and enjoying their friendship. Amy, the bossy and assertive fiancà © discovers a diary in the house, which used to belong to Isaac’s eccentric grandmother, a diary that changes their whole relationship with each other. When Amy discovered this she immediately berates Isaac for not having to tell her, though Isaac does not know of the diary’s existence. Amy is then torn by two nagging issues – that his fiancà © once loved Emma (Annie McNanamara), her long time college friend, and that Emma had visited Isaac in his upstate home. Naturally, after dating on and off for a long time, Amy felt furious as she shouted trying to vent out her frustration. She kept waving the diary in Isaac’s oblivious face, trying to search for an answer that was never going to come. During the early parts of the play, Amy and Emma were talking about their college days, and how Amy met Isaac, how their careers blossomed leading to their desired lifestyles and eventually marriage.   During their conversation, as an audience, one could surmise that the three friends had a strong relationship. Emma was a witness between Amy and Isaac’s relation and she chose to say nothing that would otherwise destroy the couple. Indeed, the friends trusted each other and their relationship seemed unbreakable. Amy advises the single Emma to settle down and have a family rather than enjoying one-time relationships with random men. During the course of the play, Amy’s own thoughts and advice turns her paranoid and convinces herself that Emma chooses to remain single because Isaac. Their conversation is on a mature scale even though it defies sense logic but their continued arguments force them to show their different personalities and principles in life. The common ground between their conversation and arguments is the friend’s belief in love. During the play’s finer points, Amy is devastated of Isaac and Emma’s secret relationship. She leave the house without any pretence and runs to their next-door neighbour’s house. Josh (Elan Moss-Bachrach) neighbor and recent college grad student, was there to comfort the suffering Amy. Leaning on Josh’s shoulder she poured her heart out, she was at a loss on what to do. The one-act play was straightforward and direct to the point. Amy’s act is worth mentioning since Eskelson perfectly suits the role, finding easily to produce a comic and quirky character while maintaining her sensible and somewhat secretive character. Her voice was crisp, audible and understandable that could have been otherwise hard to determine her role in the plot. Her performance espoused what her role is, her plight despite the smiles and laughs she had among her closest friends. During a point in the play where Emma was having a conversation with Amy about their happy college experiences, her voice was high- spirited and cheery as though she was relieving her college days right then and there. Her character is also flexible as presented during their argument with regard the diary. Her character, after an uncertain emotional status, becomes angry and frail, fed up of trying to mending and maintaining relationships after many years. In addition, her episode at Josh’s house, she became cool, as though she had already decided what to do. Already bordered by uncertainty, Amy’s fun and quirky character transforms into a distressed and enraged fiancà © into a hopeless yet purposeful woman in the end. There is already a hint of emotional imbalance that can be derived from her rocky dating life with Isaac. But when Isaac had proposed to her, she was finally convinced that it was already the real thing and gave her enough reason to believe that Isaac wanted the marriage to. She had affirmed herself of their relationship and thus have settled for happiness that she thought would not be destroyed. But the diary changed everything and her emotional stability, already hanging by a thread, comes crashing down. In the end, she breaks down emotionally, and settles for the consolation of their next door neighbour. Amy intensely showed most of five stages of psychological grief shock, anger, negotiation, depression, and acceptance. Ms. Eskelson’s acting was precise and she was clearly in character as she portrayed her character’s suffering from emotional grief.   At first, she experienced natural shock from the diary’s contents. But this did not cause her denial, instead she sought the truth from Isaac. When he did not give an answer, she was forced to take the diary seriously even though it mean that Isaac’s stepmother was either lying or twisting the truth. She relied too much on the diary, but this is justified because of her paranoia, coming from her assurances that her relationship with Isaac was going to be perfect because of their engagement. When Amy knew, she needed someone to support her since her two friends lied to their face. She had no choice but to express her feelings to Josh. Naturally, this level of betrayal unhinges her and goes into depression, hurt by the two people she trusted most. Finally she accepts her situation. In the end, she decides to break up with Isaac and leave his house. When Emma asked how theirI thoroughly enjoyed the whole performance for the issues that revolved around the story can certainly be found in normal relationships: the love triangle among the three friends, issues on betraying friendships, heartbreaks and a nagging uncertainty of the future in the end. Also, the diary also played an essential role for the whole plot. From the unproven entries of Isaac’s grandmother, claiming that Isaac really loved Emma, is a modern day interpretation of Pandora’s box. It is a secret that hovers on exposing truth or concealing it, as one consequence would be the destruction of their unique friendship, and, for Amy and Isaac, their marriage that took 15 years in the making. On the other hand, the diary’s concealment would forever torture the three friends as Amy lives in a blind happiness, unknown to the secret relationship Emma and Isaac had. It was indeed a test on their friendship. The performance moved me and inspired me to think about what has the greater importance, whether friendship or love. The play also empathizes with audiences on how to confront or overcome unexpected problems in a middle of a relationship and friendship.   I sympathized with Amy’s situation. Her dilemma was beyond that of Isaac and Emma. If Isaac had told Amy about their brief experience at his house, she would have not been upset that much. She would have been better off knowing the truth rather than living knowing nothing. But they hid the truth whether or not it was intentional, but as a good friend it would have better for Amy. The truth is people get hurt by telling the truth but the greatest hurt comes from friends who decide it is better to lie rather than betraying them with the truth.

International business in emerging economies Assignment

International business in emerging economies - Assignment Example Increased foreign contribution augments the employability, per capita income and living standards of these economies. The best emerging market for Pasta World Inc.’s foreign business expansion will be China. The context of the research has shown that the restaurant industry of China is highly competitive in nature. In order to lead within the aggressive market, Pasta World must rely on effective product and process differentiation. The researcher has recommended that franchising is the best market entry option for Pasta World Inc. because, it is less expensive and less risky approach of internationalization. The research paper will focus on the business status and trade internationalization process of a North American multinational company, named Pasta World Inc. The organization is a public trading concern and its shares are primarily listed in the New York Stock Exchange. It had commenced its business in 1994 and has considerably expanded the extent of the business internationalization process, since then. The headquarters of the company is located in Denver, Colorado, U.S. but it has several business branches in the western developed economies of Germany, Canada, France and the United Kingdom (Henry, 2008). Pasta World Inc. conducts its trade in the global service providing industry. It owns its personal restaurants in more than 1500 locations of some western developed economies (Svensson, 2005). The company offers Mexican and Spanish food products to its consumers. Pasta, tacos, burritos, salad, chips and gauc are the primary food menu’s offered by the organization. The company claims to offer healthy food at affordable prices. It openly proclaims that the recipes and tastes of its food and beverage products are non imitable in the market. Pasta World Inc. tries to utilize organic food ingredients within its items. The edible products sold by the company contain minimal added

The Use of Force and Wars on Terrorism Essay Example | Topics and Well Written Essays - 1000 words

The Use of Force and Wars on Terrorism - Essay Example The Charter’s Article 51 stipulates (Dinstein 2001, 161): â€Å"Nothing in the present Charter shall impair the inherent right of individual or collective self-defence if an armed attack occurs against a Member of the United Nations, until the Security Council has taken measures necessary to maintain international peace and security.† Hence, a country can respond in self-defence or self-preservation against a terrorist assault, but not unless the Security Council has performed steps needed to uphold security, peace, and order. The immunity for self-defence stated in Article 51 is the single clear omission to the prohibition of Article 2(4). This Article, according to Dinstein (2001), presumes that international law currently necessitates at least the possibility of a forthcoming armed attack before a nation may react forcefully or violently against the political independence or territorial integrity of another nation. Nevertheless, even as the terrorists have perpetrate d an armed assault, the right to wield force against the attackers positioned in a state is anomalous except if the terrorist activities can be attributed to the state (Kittrich 2008). Hence, an important question is when can terrorism be attributed to the state where in it manoeuvres? Since an assault against terrorism breaches the host state’s territorial integrity, the terrorists’ armed assault should be ascribed to that particular state (Kittrich 2008). It would then be legally acceptable to wield force against the terrorists positioned in that state. This paper tries to address this primary question: Do terrorists’ acts constitute a violation of Article 2(4), which justifies wars on terrorism as an act of self-defence under the UN Charter? Use of Force against Terrorism The impact of the UN Charter on a state’s innate right to embark on traditional self-preservation has long been a point of contention. Nevertheless, nowadays, many think that the trad itional international law authority to self-protection is unchanged by the Charter’s Article 51 and that this natural right to self-preservation involves a right to defensive self-protection (Boethe 2003). Others claim that Article 51 in fact removed preventative self-defence as a lawful rationale for the exercise of armed or violent force, and, without an armed attack, a nation should restrict itself to mobilizations to defend against such an assault, even despite of clear assault mobilizations being carried out by another nation (Penna 1991). This Article reinforces the argument of those who claim that states sustain the traditional natural right to defensive self-protection. Threats of international terrorism currently take place in the form of anachronistic groups that embody majority of the features of a state: organisation, preparation, training, disposed forces, resources, and possible possession of weapons of mass destruction. Nevertheless, dissimilar from states, the se terrorist groups are headed by people who are ready to use suicide operations routinely and who show a complete disrespect to the authority of law and human life (Dinstein 2001). Certainly, the success of such assaults relies on a state unaware of how or when these assaults will subsequently take place. Hence, a state may legally respond on the supposition that, due to the constantly displayed unusual characteristic and operational strategies of particular transnational terrorist groups, an assault by such

Fracking Essay Example | Topics and Well Written Essays - 2000 words - 1

Fracking - Essay Example Proponents of fracking, on the other hand, believe that fracking promotes the economy and that the regulations on trafficking are enough to meet the concerns over fracking. This research essay will analyze the positive and negative political, social, economic and environmental effects of fracking. US has unlimited exports of gas especially in Ohio, Colorado and Pennsylvania, which have a number of implications to the economy. The gas producing states have experienced benefits associated with fracking that include lease payments, cheap energy, jobs and royalty checks. The gas industry has showed a revolutionary potential through creation of energy markets globally. There is high rise in demand for the natural gas prices in the international markets following the rising demands on the use of natural gas as an alternative form of energy. Fracking has brought more benefits to the concerned states. In Ohio, the state’s economy has benefited from fracking for many areas in the form of include taxation among other associated benefits. Additionally, fracking has increased the availability of jobs; research shows that Ohio counties jobs are found in fracking major industries and such jobs include pipeline constructions and drilling, which contribute to 15.5% total employment op portunities in the country. Pennsylvania and Colorado‘s economies have benefitted from fracking. Part of their economy is attributed to gas drilling, which earns the states a lot of revenues necessary for the development of other economic sectors. Unemployment sector has also benefited from the creation of jobs opportunities. Additionally, shale gas opportunities have increased and today, the state of Ohio, Pennsylvania and Colorado has registered the millions of money resulting from the gas drilled from the lands that the citizens lease. Many Americans have leased their lands to the gas extracting industries which in turn earns them more money

The Arts and Architecture Essay Example | Topics and Well Written Essays - 2250 words

The Arts and Architecture - Essay Example As Walter H. Godfrey (1991) rightly puts it: "...architecture is the crystallisation of history. All the arts, to a large extent, depend for their growth and encouragement on the broad movements of national life, which have their bases in profound historical conditions or great political events. But the connection between these things and architecture is more intimate, more direct, and infinitely more obvious even to the unskilled observer than in the case of, say, literature or painting." (p. 2). The first forms of architectural designs can be traced back to the early Greeks in the Hellenistic period and architectural festivals that celebrated the rich cultural heritage of the nation is a recent development in Europe and the Western World. The paper here tries to analyse the various events that are held during the London Festival of Architecture and try to unearth the cultural and national significance for the event among the audience. The paper tries to analyze the London Festival of Architecture and to bring out the major theoretical aspects regarding the growth of architecture in London. The London Festival of Architecture is celebrated in each summer and this year it has taken place recently from June 20, 2008 to July 20, 2008. The festival is regarded as one of the best festivals the nation has witnessed as it offers myriads of opportunity for the spectators both for enlightenment and entertainment. Like any other architectural fest, the London Festival of Architecture unearths the best form of artistic perfection of the past generation and all the architectural monuments have a different story of culture or myth associated with it. They are reminiscent of some of the most important cultural and historical heritage and as such they have got a lot to offer to the spectators. The 2008's London Festival of Architecture offers to provide fresh outlooks to the onlookers as its theme is FRESH: "The theme of this ye ar's festival is FRESH and organizers are exhorting visitors to take a fresh look at London, to indulge in fresh thinking, to enjoy the fresh talent on show and the fresh air of the walks and rides." (Williams). The festival is located in the central London, providing easy access to the many visitors who witness the festival. Content: The London Architectural Festival consists of a variety of programs, each of which focuses on one architectural monument or other. The major highlights of the festival include the LFA Clerkenwell & City of London Hub walking tour 1, LFA Clerkenwell & City of London Hub walking tour 2, Barbican flat tours 2, Barbican Screening : Garbage Warrior, Barbican Screening: The Rural Studio, the Brazilian Architecture in the 20th Century, Building the South Bank, Embodied Energy: Dance at Carter Lane, Fresh Views of London, 24 Hour Film Competition: Prize Giving, Green Sky Thinking, Roman Fort gate, and the Digital Architecture Film Showcase. The London Architectural Festival covers architectural monuments like the City Information Centre, National Portrait Gallery, Liverpool street station balcony. Aim: The aim of the paper is to analyze each event in the London Festiv

Start Up Decisions and Adjustments Coursework Example | Topics and Well Written Essays - 1000 words

Start Up Decisions and Adjustments - Coursework Example First, the business purchased the Green Theme Furniture for the business at $4,000 as opposed to the used furniture that whose cost was $2000 and the auto four high capacity espressos for $6000 as opposed to a two-cup espresso machine whose price was $3000. Such decisions came with an added cost as well as an added advantage; for instance, though the four-cup espresso maker was expensive, it was 30% faster than the two-cup espresso, thus guaranteeing fast and effective while serving customers, and therefore, lowering the demand for a large number of servers. In addition, the green theme furniture choice was aimed at attracting a wide variety of customers. Our business is located in a busy street, which includes businesspeople, students, and staff. Therefore, the furniture is supposed to fit their status and act as an attraction to many customers. In staff recruitment, we started with two managers, but later on added one more because the cafe opened on weekends. Six servers were hired and each was paid $7.75 per hour, however, their salaries were increased to $9.00 per hour as an effort of motivating them and avoiding the high turnover rate. The managers were paid $650 a week; however, their wages were increased to $670 to maintain them and reduce the rate of quitting. The prices of coffee were as follows, the small cup at $2.00, medium cup at $3.00 and the large cup went for $4.00. With the above prices, business was favorable and our customers suggested that our prices were great; however, there were long queues due to demand. The management decided to offer coffee in three different sizes as a means of product differentiation, whereby, this service differentiated our cafe from the rest by catering for all kinds of customers. In advertisement and promotion, the business preferred only newspaper for a start in order to minimize on costs. The operations decisions included opening hours, which raged from 9am to 9pm as from Monday to Saturday; however, the managem ent wished it had changed the opening hours from 9am to 8am in order to serve the ‘early birds’. If this decision had been made early enough, the cafe would have made some extra income. Nevertheless, there was no need of an insurance cover at first, as it was expensive; but with time, it will be considered. The business decision to purchase organic coffee was a tough one, as it is expensive compared to normal coffee. However, for the sake of our customer’s health, we had to compromise. Nevertheless, the prices should have changed due to the high price of organic coffee. Therefore, the small coffee cup increased by one dollar as the medium one increase by 50cents while the large cup remained the same. These changes are aimed at increasing revenues, while at the same time considering customers’ affordability; hence, the prices are not too high. Final modification on the business plan The main aim of this cafe business is to attract, satisfy, and retain custo mers, as they are the key to the success of business. The more customers the cafe retains, the more profits it accumulates. Therefore, the business is determined to maintain its position as the cost leader and still offer unique services, as strategies of attracting customers. The customer survey reports rate our customer satisfaction at 57%, which is somehow favorable;